The sponsor of the IPL 2020 has been announced and this time Dream 11 has replaced Vivo. Although the contract of BCCI for IPL with Vivo was also upfront, but only for this year Vivo and BCCI have announced that it is being stopped for one year.
There are many types of discussions about Dream 11 on social media. Some people are tweeting that China has invested in this company. Let us tell you that this is a company from India and both its founders are also from India.
This company has many investors, one of which is also a Tencent from China. It is being told that 10% stake in Dream 11 is with Tencent.
However, let's know about Dream 11. How this company became popular through the gaming app and now it will also be known as a sponsor of the IPL. Dream 11's parent company is Sport Technologies Private Limited, which is registered in Mumbai.
Dream 11 is not only associated with cricket, but it is also a fantasy sports gaming app in hockey, football, basketball and kabaddi. All these fantasy sports games can be played on this app.
Dream 11 is a Mumbai based sports app available for Android and iOS. The app is 106MB and its downloads are in crores. It is worth noting that Chinese company Tencent is also invested in Dream 11.
In 2008, Harsh Jain and Bhavit Seth started Dream 11. Both of them are childhood friends and are also fond of sports. Along with IPL 2008, he thought of Dream 11, because there was no popular app for such a fantasy league in India then.
From 2012, the Dream 11 Fantasy League began to become popular in India and the company marketed it fiercely. After this, it became increasingly popular in cricket fans and the app was downloaded a lot.
By 2014, the company had 1 million registered users, while in 2016 this figure increased to double. After this, the users of this app increased continuously and after two years i.e. in 2018, Dream 11 has grown to 4 million users.
In 2018, Dream 11 also became a partner in the official ICC Fantasy League along with ICC. Apart from this, along with Pro Kabaddi League and International Hockey Federation, the company has also done strategic parking.
In 2018 itself, Dream 11 made Mahendra Singh Dhoni it's brand ambassador and started the Dhoni campaign with the mind. As soon as Dhoni became the brand ambassador, this app started getting more downloads.
In the 2019 IPL, Dream 11 partnered with seven cricketers. Not only this, in the last year's IPL, but this company has also done a multi-channel marketing campaign with seven franchises.
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